Goldman Sachs lifts 2026 gold target to $5,400 an ounce
The bank's upgrade, issued days before gold's record run, pointed to a structural shift in who buys bullion and why

In a research note dated 21 January 2026, Goldman Sachs analysts Daan Struyven and Lina Thomas raised the bank's year-end 2026 gold price target to $5,400 an ounce, up from a prior call of $4,900. The upgrade, reported by Bloomberg the following day, came just five days before spot gold broke through $5,000 for the first time and roughly a week before it touched an all-time high near $5,589.
Goldman's reasoning centred less on any single event than on a change in the composition of gold demand. The bank pointed to Western gold ETFs adding roughly 500 tonnes since early 2025, high-net-worth individuals and family offices buying physical bullion, and institutional investors using gold ETF call options to hedge against currency debasement. It also assumed central banks, overwhelmingly in developing economies diversifying away from the dollar, would keep buying at an average of about 60 tonnes a month through the year.
Why South Africa had a stake in the call
A bullish Wall Street gold target is not merely an investment talking point for South Africa: gold remains one of the country's largest single export earners, and forecasts like Goldman's help set the tone for hedging decisions, capital budgets and dividend policy at JSE-listed producers such as AngloGold Ashanti, Gold Fields and Harmony Gold. A higher expected price also feeds directly into Stats SA's mineral sales data, in which gold's rand value has repeatedly outpaced volume growth through 2026.
The forecast did not last
Goldman's optimism proved short-lived. By 20 June 2026, with ETF inflows fading and the bank stripping out its remaining expected 2026 rate cuts, Goldman cut the same target back down to $4,900, underscoring how quickly Wall Street's gold calls have moved in a year of unusually sharp price swings.
Bank forecasts of this kind also shape sentiment well beyond the trading desks that produce them. South African fund managers and mining executives routinely cite Wall Street price targets when framing investment cases to shareholders, meaning Goldman's upgrade added credibility to bullish positioning in JSE-listed gold shares even before the price itself had confirmed the call.
South African brokerages circulated the note widely to institutional clients within days, treating it as one of several signals, alongside the WPIC's platinum commentary and Stats SA's own production data, that 2026 was shaping up as an unusually favourable year for precious-metals exporters, however briefly that would ultimately prove to be.
Sources
- Bloomberg: Goldman Raises Year-End Gold Forecast to $5,400 an Ounce, 22 Jan 2026
- IDN Financials: Goldman Sachs raises gold price target to US$5,400 by 2026, 22 Jan 2026
Photo: Stacked gold bullion bars representative of the bars tracked by bank price forecasts. Stevebidmead, Wikimedia Commons, CC0.
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